AT&T Launches Connectopia at Intuit Dome, Elevating the Game Day Experience

DALLAS, Oct. 24, 2025 /CNW/ -- 

Powered by AT&T Fiber and 5G, Connectopia is the first immersive, AI-driven world building experience, combining 8K visuals and innovative technology to transform fan engagement 

Key Takeaways:

• AT&T is launching Connectopia at the AT&T Deck in Intuit Dome, debuting tonight at the Los Angeles Clippers' home opener against the Phoenix Suns. 
• Connectopia features the world's first interactive AI experience that creates cinematic 8K worlds locally and in real time. 
• Powered by AT&T Fiber and 5G, Connectopia offers fans a future-ready, dynamic platform for ongoing interactive experiences. 
• This innovative activation transforms game day, allowing fans of all ages to build and share digital "districts" through easy touch, visual, and mobile interactions for a truly immersive experience. 

AT&T, in partnership with the Los Angeles Clippers, is once again raising the game by connecting fans to greater possibilities through Connectopia. This first-of-its-kind interactive AI experience was designed exclusively for the AT&T Deck at Intuit Dome.

Fans begin at one of four 75-inch touchscreen Portals, where they design their own unique digital district by choosing styles, environments, features such as specific colors and designs and residents – guided by intuitive AI prompts. Instantly, their personalized world is brought to life on-screen, then seamlessly transmitted across a mesmerizing pixel mesh before appearing on the massive, 30-foot parabolic wraparound display in the Play Area.  

Guests can tour their district by viewing a 30-second 8K cinematic video. Through a mobile web app, fans can receive a shareable video. Each guest's vision contributes to a living planet, symbolizing the power of imagination and collaboration. Their creation remains part of Connectopia's evolving masterwork until it is reshaped by future visitors. 

Interactive elements include:

• Big Screen – Panoramic 10K LED display showcasing guest creations. 
• Pixel Mesh – Luminous perforated cladding with responsive animations. 
• Hologram – Custom glass display with holographic guest appearances. 
• Play Area – Immersive interior space surrounded by the big screen. 
• Architectural Lighting – LED pinstriping with responsive animations. 
• Theatrical Lighting – Robotic light fixtures with responsive movements. 
• Immersive Sound – Original music score, district soundscapes, and SFX. 

"With Connectopia, we're redefining what it means to be a fan at Intuit Dome by combining the power of our network with immersive AI technology," said Kellyn Kenny, chief marketing & growth officer. "This partnership with the LA Clippers is about more than just innovation; it's about bringing people together to share unforgettable experiences that extend far beyond the court. Connectopia is a dynamic platform that continually evolves, inspiring creativity, building community and connecting fans to greater possibilities both at Intuit Dome and beyond."

"AT&T's fast, reliable fiber and 5G capabilities are the backbone of Connectopia, enabling massive amounts of data to move in real time with near-zero latency and groundbreaking AI," said Melissa Arnoldi, executive vice president and general manager of AT&T Business. "Without our ability to deliver connectivity at scale, an activation like Connectopia would not be possible. This isn't just a game-changer for fan engagement, it's a powerful example of how AT&T's security, reliability, and expertise can fuel innovation for any business." 

"Just one year into Intuit Dome, it feels like we are continuing to unlock a new fan experience" said Gillian Zucker, CEO of Halo Sports & Entertainment. "We set out to build an arena that could elevate the game and bring fans closer – not just to the team, but to each other. AT&T has helped make that vision real. From the power behind the Halo Board to immersive activations like Connectopia, they're helping us transform our arena into a place where fans don't just watch, they participate. Whether it's AI-driven experiences, game-face entry, or playing games with the buttons in every seat, we hope that we're creating a new standard for what it means to be at an event." 

Connectopia is the first public installation to generate and feature real-time, cinematic 8K AI videos inside a live venue, uniquely combining AI image generation, computer vision, and procedural 3D animation into one seamless system. Unlike typical activations that are static or pre-rendered, Connectopia is dynamic, ever-evolving and never the same twice. It is a living blend of AI, architecture and human creativity into one seamless shared experience. 

About AT&T 
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com. 

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SOURCE AT&T