[IAA 2025] Samsung Display taps mobility industry as new growth engine

Samsung Display is steering its OLED technology into the fast-growing mobility sector, positioning it as the company’s new growth engine. “Samsung OLED will become a digital platform that connects people with the future of self-driving mobility,” Lee Joo-hyung, the company’s executive vice president and head of mobile display business, said during a keynote session at IAA Mobility 2025 in Germany on Wednesday (local time). Speaking as a session panelist, Lee noted that displays are taking on a pivotal role in next-generation vehicles. “In the era of software-defined vehicles and autonomous driving, the display is emerging as both the key interface connecting people with their cars and a vital digital platform,” he said. “OLED, in particular, when paired with AI (artificial intelligence), can recognize surroundings, enable advanced safety features through deep learning and ultimately serve as essential infrastructure that creates new value for the future of mobility.” At this year’s mobility show, the company debuted its automotive OLED brand, DRIVE, underscoring its comWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times