Influence of K-culture in attracting international students

Over the past two decades, the global rise of K-culture, spanning K-pop, drama, film, fashion and digital media has reshaped not only entertainment industries but also the geography of learning itself. Korea's cultural appeal now serves as a compelling gateway to higher education, drawing international students who arrive to earn degrees, but also immerse themselves in the ecosystem that nurtured their favorite artists, stories and digital innovations. This educational current reflects a crucial shift, from "brand Korea" to "learn Korea." The storytelling sensibilities that constitute the core appeal of Korean dramas, such as emotional authenticity, collective resilience and global-local hybridity, are also critical components in Korea’s educational landscape. For international students, Seoul has transformed from an exotic destination into an immersive classroom, where learners wield agency to creatively constellate media industries, technological innovation and entrepreneurial energy. Within Korea University's halls, this metamorphosis reveals itself through the very dreams that ourWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times