[INTERVIEW] NEOWIZ eyes sustainable success after pivoting to PC, console gaming

BUSAN — When Kim Seung-chul took the helm of NEOWIZ as co-CEO in 2021, the company was facing dire needs for a major shift in its operation. The company was once considered one of Korea’s big three game companies in the 2000s, publishing multiple hit titles while games developed by its own studios achieved noticeable success. In the 2010s, however, the domestic market shifted toward mobile and massively multiplayer online role-playing games (MMORPGs), and many of NEOWIZ’s in-house titles struggled to gain traction, leaving a handful of board game franchises to carry much of the company’s profitability for a long period of time. A turning point came when the company launched its action game, Lies of P, in 2023 and achieved global success. The game did not rely on what had long been considered the traditional formula for Korean games, such as MMORPGs involving large-scale player-vs-player content, pay-to-win system and convoluted storylines that didn’t appeal to a large swath of players. Instead, Lies of P focused on delivering a strong narrative through PC and console platforms aWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times