Lucid and Timothée Chalamet Join Forces to Celebrate the Power of Defying the Status Quo

Award-winning actor named Global Brand Ambassador in multi-year partnership, a first for the visionary EV maker redefining what it means to 'Compromise Nothing'

NEWARK, Calif., July 29, 2025 /PRNewswire/ -- Lucid Group, Inc. (NASDAQ: LCID), maker of the world's most advanced electric vehicles, today announced it has signed a multi-year partnership with award-winning actor and culture icon, Timothée Chalamet, as its first-ever Global Brand Ambassador.

Chalamet was first spotted driving a Lucid Air in 2023, and since then, a relationship has been built rooted in the belief that performance, design, and passion are key to creating exceptional experiences. Later this year, Chalamet will headline Lucid's new marketing campaign for the EV maker's groundbreaking SUV, the Lucid Gravity. The partnership is a key milestone in Lucid's strategy to broaden cultural relevance of the brand through accelerated marketing efforts.

Since launching in 2016, Lucid has quickly become one of the world's most critically acclaimed new automotive companies, and its first product – the award-winning, all-electric Lucid Air – represents a masterful blend of performance, range, comfort, and technology. The company's latest product, the Lucid Gravity SUV, delivers the versatility of a sophisticated full-size, three-row SUV with the performance of a luxury sports car.

"We're excited to welcome Timothée as our first Global Brand Ambassador," said Akerho "AK" Oghoghomeh, Senior Vice President of Marketing at Lucid Motors. "He brings together the same fearless creativity and uncompromising vision that defines our brand, embodying what it means to compromise nothing, both on and off screen. Together, we'll show what's possible when innovation and cultural relevance come together to move the world forward."

Chalamet has been nominated for two Academy Awards and recently won his first Screen Actors Guild Award for his portrayal of Bob Dylan in 2024's A Complete Unknown, directed by James Mangold. Later this year he will star in Marty Supreme, directed by Josh Safdie and next year he will be starring in Dune: Part Three, directed by Denis Villeneuve.

Lucid's new campaign starring Chalamet will premiere early this fall, with additional details forthcoming.

About Lucid Group
Lucid (NASDAQ: LCID) is a Silicon Valley-based technology company focused on creating the most advanced EVs in the world. The award-winning Lucid Air and new Lucid Gravity deliver best-in-class performance, sophisticated design, expansive interior space and unrivaled energy efficiency. Lucid assembles both vehicles in its state-of-the-art, vertically integrated factory in Arizona. Through its industry-leading technology and innovations, Lucid is advancing the state-of-the-art of EV technology for the benefit of all. 

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Forward-Looking Statements
This communication includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as "estimate," "plan," "project," "forecast," "intend," "will," "shall," "expect," "anticipate," "believe," "seek," "target," "continue," "could," "may," "might," "possible," "potential," "predict" or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding plans and expectations with respect to Lucid's partnership with Mr. Chalamet, anticipated benefits as well as future collaborations. These statements are based on various assumptions, whether or not identified in this communication, and on the current expectations of Lucid's management. These forward-looking statements are not intended to serve as and must not be relied on by any investor as a guarantee, an assurance, or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and may differ from these forward-looking statements. Many actual events and circumstances are beyond the control of Lucid. These forward-looking statements are subject to a number of risks and uncertainties, including those factors discussed under the heading "Risk Factors" in Part II, Item 1A of Lucid's Quarterly Report on Form 10-Q for the quarter ended March 31, 2025, as well as other documents Lucid has filed or will file with the Securities and Exchange Commission. If any of these risks materialize or Lucid's assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Lucid currently does not know or that Lucid currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Lucid's expectations, plans or forecasts of future events and views as of the date of this communication. Lucid anticipates that subsequent events and developments will cause Lucid's assessments to change. However, while Lucid may elect to update these forward-looking statements at some point in the future, Lucid specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing Lucid's assessments as of any date subsequent to the date of this communication. Accordingly, undue reliance should not be placed upon the forward-looking statements.

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SOURCE Lucid Group