SK Telecom rolls out new subscription service

SK Telecom is launching a new bring-your-own-device subscription brand called air on October 13, offering simplified and cost-effective services specifically designed for users who already own mobile devices. The new service, which targets younger users, strips down unnecessary bundles that traditional carrier plans have, focusing on the essential mobile services — 5G connectivity, simplified data plans and straightforward self-service features. “Mainly, customers in their 20s and 30s tend to purchase unlocked devices online, so we took into account the fact that they do not visit physical telecom stores,” Lee Yun-haeng, air team leader of SK Telecom, said during a press conference in Seongdong District in Seoul on Wednesday to introduce the new service. “SKT thoroughly listened to the needs of the 2030 generation, who want intuitive and simple rate plans, activation processes and value-added services.” The air service features six contract-free 5G data plans, starting at 29,000 won ($21) for 7 gigabytes (GB) of data to up to 58,000 won for unlimited data per month. All plans inWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times