U.S. News & World Report Deepens India Engagement with Strategic Investment in White Bridge Education

Partnership will leverage U.S. News's insights on global higher education to assist colleges and universities seeking to establish a presence in India.

WASHINGTON, May 21, 2025 /PRNewswire/ -- U.S. News & World Report, a global authority in education rankings and consumer insights, today announced a strategic investment in White Bridge Education (WBE), a market-entry advisory firm in India specializing in international student outreach, recruitment and enrollment across South Asia and the Middle East.

This investment marks U.S. News' continued expansion in India and builds on its mission to help students, families and institutions make confident, data-driven decisions about higher education.

Cofounded by Dr. Kimberly Dixit, Preeti Wadekar and Namita Mehta, White Bridge Education partners with global universities and higher educational institutions to provide customized solutions for student recruitment by offering integrated solutions including in-country representation, digital marketing strategies, customized student events, tours and fairs, research and advisory services, and brokering transnational education partnerships.

"As we continue to find ways to better serve our consumers and the industries that support them, this investment helps amplify our commitment to students and institutions around the globe," said Neil Maheshwari, U.S. News & World Report CFO and COO. "We are excited about the synergies this partnership provides."

WBE's capabilities and credible brand will help U.S. News to deepen its engagement and footprint in the growing Indian economy. This strategic partnership also accelerates WBE's access to exclusive content, tools, networking and branding opportunities that drive student mobility.

"This partnership marks a meaningful milestone for White Bridge Education," said Preeti Wadekar, White Bridge Education co-founder and CEO. "It affirms our unique position in India's international education space and reinforces our shared commitment to transparency, ethics, and student-first values, with full operational and editorial independence of our respective organizations."

WBE will continue to operate independently under its leadership team with its original founders retaining as majority shareholders. U.S. News will continue to retain its editorial independence: U.S. News editors will not provide White Bridge Education services, and any purchase of those services will not affect school rankings.

About U.S. News & World Report
U.S. News & World Report is the global leader for journalism that empowers consumers, citizens, business leaders and policy officials to make confident decisions in all aspects of their lives and communities. A multifaceted media company, U.S. News provides unbiased rankings, independent reporting and analysis, and consumer advice to millions of people on USNews.com each month. A pillar in Washington for more than 90 years, U.S. News is the trusted home for in-depth and exclusive insights on education, health, politics, the economy, personal finance, travel, automobiles, real estate, careers and consumer products and services.

About White Bridge Education
White Bridge Education (WBE) is a market entry advisor for global universities and higher education institutions expanding into South Asia and the Middle East. Based in Mumbai, the organization offers services spanning strategy, outreach, and partnership development. Its work is grounded in regional expertise, strong networks, and a student-centered approach that emphasizes ethical, outcomes-driven recruitment. WBE focuses on connecting institutions with the right students and stakeholders, aiming to deliver long-term value and impact in international education through collaborative, transparent practices and strategic alignment with each university's regional goals.

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SOURCE U.S. News & World Report