Coupang data breach threatens livelihoods of small online vendors

A small business owner who sells baby care products on Coupang said the recent large-scale data breach at the e-commerce giant has dealt a direct blow to the livelihoods of marketplace sellers. In a post on an online self-employed community, the merchant wrote, “About 70 percent of our online sales come from Coupang, but orders have dropped by 30 percent since the breach,” adding that a prolonged slump would worsen inventory pressure and operating costs. Another seller in the health supplement category voiced similar concerns. “Ad spending that used to run out within a day or two is barely being used now because traffic has plunged.” The merchant added that growing consumer distrust of the platform is freezing overall sales momentum. As Coupang’s data breach continues to unfold, small business owners are becoming increasingly anxious, with declining consumer activity — from hesitant spending to users abandoning the platform — already translating into tangible revenue losses. Coupang, which specializes in next-day delivery of groceries and daily necessities, is one of KoreaWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times