Coupang quiet at US headquarters as Korea presses for answers

SEATTLE — On a Pacific Northwest afternoon, the global headquarters of Coupang sits tucked in the heart of downtown Seattle, quiet and unassuming despite the storm of controversy unfolding an ocean away. The building rises sleek and glassy above the street, its windows showing a typical Seattle sky. A discreet sign identifies the company behind Korea’s dominant e-commerce empire, but there are no crowds outside, no visible sign of concern. Delivery vans don’t line the block. From the street, it is hard to imagine that this is the command center of a company facing heightened scrutiny in Korea. There, consumers are organizing to take part in legal action and asking for clear answers after their personal information was exposed in a massive data breach. Here, the scene appears unchanged. Coupang’s U.S. media relations team has not responded to inquiries as of Tuesday. The difference is noticeable. For Korean users, the company’s name is fueling online discussions and calls for accountability. Yet at its U.S. hub, there is little outward indication of those concerns. Work continuWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times