E-commerce rivals rush to woo shoppers rattled by Coupang data leak

Naver, SSG.com and other e-commerce platforms are stepping up collaborations, revamping membership programs and enhancing delivery services as they move to attract consumers seeking alternatives amid signs of user departures following a massive data breach at Coupang, industry officials said Friday. The domestic e-commerce market has been led by Coupang with a 22.7 percent share of last year’s revenue, followed by Naver at 20.7 percent, Gmarket and Auction at 8 percent each and SSG.com at 3 percent, according to the Ministry of Data and Statistics. Coupang, which specializes in next-day delivery of groceries and daily necessities, revealed on Nov. 29 that the personal information of 33.7 million customers — nearly all of its users — had been leaked, including names, contact information and delivery histories. The scale of the breach means the data of 3 out of every 4 adults in Korea was exposed. In response, users have expressed alarm, with some considering leaving the platform and others preparing to join class-action lawsuits against the U.S.-listed firm. Industry watchers expectWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times