GM Korea’s latest investment fails to dispel doubts over rebound

General Motors (GM) Korea’s latest $300 million investment drive still leaves much to be desired, lacking a concrete road map for boosting domestic vehicle sales amid persistent rumors of the carmaker’s exit from the Korean market. Most of the investment is expected to be used to sophisticate its research and tech prowess at GM Technical Center Korea, not for expanding its localized production capacity. GM Korea assembles two flagship vehicles — the Chevrolet Trax Crossover and the Trailblazer — at its production lines here, with most of the locally produced vehicles exported to the United States. The export-driven sales strategy has left the carmaker mired in an unceasing series of controversies surrounding its potential withdrawal from the Korean market. The carmaker also does not have any immediate plans to produce new vehicle models here. While unveiling its investment plan Monday, GM Korea also said it will debut the Buick brand here next year and launch one model from the premium auto brand. The carmaker also pledged to launch three new GMC vehicles for local customers in 2Weiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times