Intuit Expands SMB MediaLabs Reach via The Trade Desk Partnership

Intuit Inc. INTU recently announced a strategic partnership with The Trade Desk, making Intuit’s SMB MediaLabs audiences available on The Trade Desk platform. With this partnership, Intuit is providing advertisers access to Intuit’s first-party small and mid-market business (SMB) audience segments.This integration allows advertisers to reach SMBs with greater precision and at scale by activating Intuit’s unique small and mid-market business insights. With this, it provides them with highly relevant advertising that connects them with products and services that can help optimize and grow their business.By following Intuit’s Advertising Guidelines, advertisers can ensure their campaigns responsibly support Intuit’s SMB customers while adhering to responsible, privacy-conscious standards.Reaching SMB audiences has often been a challenge for advertisers, with campaigns depending on fragmented or outdated third-party data. This led to wasted ad spends for brands. The new integration changes that by giving advertisers on The Trade Desk platform access to Intuit’s network of millions of SMBs. Using aggregated, de-identified insights from Intuit’s platform, advertisers can now connect directly with verified SMB decision-makers, run more efficient campaigns and deliver ads that are more meaningful to business owners, helping their companies grow and succeed.The Trade Desk has become the latest demand-side platform (DSP) to partner directly with Intuit’s SMB MediaLabs network. It’s also the first DSP where advertisers can access this first-party SMB data, helping them manage campaigns more efficiently. Through Intuit’s SMB MediaLabs self-service offerings and the LiveRamp Data Marketplace, this partnership also expands Intuit’s SMB MediaLabs reach across connected TV, audio, display and digital out-of-home channels.INTU’s SMB MediaLabs: In a SnapshotLaunched in 2023, Intuit’s SMB MediaLabs is a first-of-its-kind advertising network powered by Intuit’s unmatched first-party business data. Intuit’s SMB MediaLabs helps advertisers reach millions of small and mid-sized businesses with targeted campaigns.With SMB MediaLabs audiences available on The Trade Desk, Intuit can drive more effective advertising partnerships and generate additional revenue streams by leveraging its unique and privacy-conscious SMB insights at scale on a leading demand-side platform.In the past three months, shares of this Zacks Rank #3 (Hold) company have declined 2.1% compared with the industry's fall of 7.8%. Image Source: Zacks Investment Research Stocks to ConsiderSome better-ranked stocks from the Zacks-Computer Software sector are Blackbaud (BLKB) and Open Text OTEX, each carrying a Zacks Rank #2 (Buy) at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.The Zacks Consensus Estimate for BLKB’s 2025 earnings per share (EPS) has moved a cent northward to $4.41 over the past month.The Zacks Consensus Estimate for OTEX’s 2026 EPS has moved 6 cents upward to $4.21 over the past month.Beyond Nvidia: AI's Second Wave Is HereThe AI revolution has already minted millionaires. But the stocks everyone knows about aren't likely to keep delivering the biggest profits. Little-known AI firms tackling the world's biggest problems may be more lucrative in the coming months and years.See "2nd Wave" AI stocks now >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Intuit Inc. (INTU): Free Stock Analysis Report Open Text Corporation (OTEX): Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).Zacks Investment ResearchWeiter zum vollständigen Artikel bei Zacks Weiter zum vollständigen Artikel bei Zacks