Louis Vuitton’s flagship store renewal lures travelers

Louis Vuitton’s flagship Seoul store has finished its remodel to become a luxurious spot for exhibiting the fashion house's iconic travel bags in its centenarian signature brand, Monogram. The Louis Vuitton Seoul Dosan Store in Gangnam District’s high-end commercial sector has transformed its interior spaces, with each floor themed around a different kind of hotel experience. The exterior has also gone through a full facelift to evoke the look of a hotel as part of its theme, the Art of Travel. Covering three floors, the flagship displays the company's signature Monogram models, including the Keepall, Speedy, Alma, Neverfull and Noe, each presented in a distinct, uniquely curated setting. The ground floor, reminiscent of a hotel concierge, displays Keepall bags. In one corner, visitors will find a reception window where customers can bring bags in for repairs. Nearby, a storage-themed space shows off their Speedy P9 bags. On an upper floor, a section decked out as a Parisian hotel balcony features the company's Alma bags, while a gym-themed alcove showcases the Neverfull bag, highligWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times