Samyang returns to roots with revival of Korea’s first instant noodle recipe

Samyang Foods on Monday launched a new instant noodle that ambitiously revives the key recipe of the company’s — and Korea’s — first ramyeon product, Samyang Ramyun, which used beef tallow — the same ingredient that once caused its sales to plummet due to unproven rumors and public backlash in 1989. The company’s Vice Chairman Kim Jung-soo said the introduction of the new product, Samyang 1963, is not just another product launch, but a symbolic return to the philosophy of late honorary Chairman Chun Joong-yoon. Chun, who founded the company in 1961 and was Kim’s father-in-law, aimed to provide affordable instant noodles to Koreans amid widespread poverty. Samyang 1963, launched amid a global craze for the company’s Buldak noodles, uses beef tallow to deep-fry the noodles and to make a liquid soup base, which adds what the company described as a “deep, beefy taste” to the broth. The launch comes exactly 36 years after a lawsuit was filed against Samyang Foods for allegedly using a “non-edible” ingredient. Sparked by an anonymous tip to the police, the unfounded ruWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times