Siteimprove and Optimizely Launch AI Agent-to-Agent Integration to Transform Content Compliance and Content Performance in the Agentic Era

With Siteimprove.ai agents and Optimizely Opal agents, customers gain an agentic workflow across platforms to accelerate content optimization and auto-remediation directly within their content management system

NEW YORK, Sept. 9, 2025 /PRNewswire/ -- Siteimprove®, the leader in agentic content intelligence, today announced the market's first AI agent-to-agent integration with Optimizely, the leading digital experience platform provider, to accelerate content optimization cycles and auto-remediate accessibility issues directly within their Optimizely Content Management System (CMS).

Today, enterprises have daunting manual tasks of working with fragmented ecosystems of tools to ensure their websites and all content types are fully accessible and discoverable to all users. Each solution operates in isolation, creating silos of data and processes that lack communication between solutions. This leads to inconsistent user experiences, missed opportunities for optimization in the age of AI, and neglecting over a billion people from fully engaging digitally.

By connecting their agentic AI platforms, the two companies are offering enterprises a powerful new way to plan, optimize, and publish content with greater performance that meets accessibility compliance standards.

"For the first time, Optimizely Opal agents and Siteimprove.ai Accessibility agents are working together through a true agent-to-agent integration," said Alex Atzberger, CEO at Optimizely. "Instead of treating accessibility as a bolt-on or afterthought, we're making it part of the foundation of every digital experience. Together, we're giving marketers a faster, smarter way to deliver content that's both compliant and high-performing while helping every user engage fully online."

As both sets of agents collaborate seamlessly on behalf of teams, enterprises gain a new way to create content that is accessible from the beginning and performant in the age of AI—all with minimal human intervention. Furthermore, this approach will help meet accessibility compliance standards such as the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA). The result: content that performs and is compliant.

"Nayaki Nayyar, CEO of Siteimprove. "We are excited to bring the first AI agent-to-agent integration to orchestrate workflows across both Optimizely Opal and Siteimprove.ai platforms. With our Agentic Remediation and Agentic Search capabilities, we embed content compliance and performance into the very foundation of content creation, publishing, and discoverability. Together, we are setting a new standard for our customers to transform access to the digital world."

Following Siteimprove's recent Siteimprove.ai agentic content intelligence platform launch, enterprises can now benefit from the following two agentic use cases with Optimizely:

• Agentic Remediation: Accessibility has long been a compliance requirement that's cumbersome to manage. With this partnership, accessibility issues identified in Siteimprove.ai can now be automatically resolved in Optimizely CMS. Marketers and developers no longer need to manually transfer fixes between systems or risk overlooking critical changes. When issues are detected in Siteimprove.ai, remediations can be created, applied, and verified within Optimizely. This closes the gap between detection and resolution, reduces compliance risks, accelerates time-to-market, and ensures every piece of content is more inclusive from the start.
• Agentic Search: Creating high-performing content often requires hours of research, competitive analysis, and SEO planning. Now, content authors using Optimizely's Opal conversational AI will have Siteimprove's proprietary search intelligence at their fingertips. Authors can instantly surface keyword clusters, topic ideas, and recommended content structures designed to maximize authority and search visibility. This eliminates guesswork, shortens planning cycles, and gives teams the confidence that every piece of content is optimized to drive engagement and traffic.

The collaboration signals a new era in digital marketing, where agentic AI platforms can work together seamlessly to remove inefficiencies and deliver measurable business value. By connecting Siteimprove's lifecycle approach to content with Optimizely's digital experience tools, this partnership provides marketers with a proactive, end-to-end solution that improves how content is planned, created, optimized, and accessed by all.

About Siteimprove
Founded in 2003, Siteimprove transforms access to the digital world with the Siteimprove.ai agentic content intelligence platform, unifying accessibility, analytics, SEO/AIO, and content strategy. Global 2000 clients across industries, including manufacturing, government, higher education, financial services, and healthcare, rely on Siteimprove.ai to deliver content that performs and remains compliant. Siteimprove is majority-owned by Nordic Capital and operates from Copenhagen, Bellevue, Minneapolis, and London. Learn more at www.siteimprove.com.

About Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world's first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Optimizely and Optimizely are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes.

Media Contacts:
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Victoria.johnson@optimizely.com

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SOURCE Siteimprove