Amorepacific criticized by Innisfree franchisees for unfair marketing

Major beauty company Amorepacific faced an angry group of Innisfree franchisees on Wednesday, as the brand’s struggling sellers blamed the company’s flawed marketing for their declining sales. Some 70 franchisees protested in front of Amorepacific’s headquarters in Seoul’s Yongsan District, demanding that the company provide more practical business support and stop giving greater marketing benefits to multi-brand shopping (MBS) channels at the expense of their offline stores. Innisfree’s annual sales have steadily declined over the past few years, dropping from 552 billion won ($377 million) in 2019 to 225 billion won last year. The frustrated sellers said Amorepacific has been giving more support to the country’s major MBS platforms that sell Innisfree — including CJ Olive Young, Coupang and Naver Store — over their offline outlets. They claimed that the company, "through such unfair measures, has discriminated against their offline franchise businesses." The franchisees said that Innisfree’s Perfect Intensive Skincare set, which includes five items, sells on Coupang,Weiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times