Bunjang accelerates global expansion with borderless strategy

Bungaejangter, a local secondhand marketplace also known as Bunjang, is advancing its global expansion rapidly through a borderless strategy, leveraging innovative partnerships and technology to redefine the cross-border resale experience. Under the leadership of Gong Yoo-hyeon, the company’s head of product & business, Bunjang is emerging as a trailblazer in the international secondhand market. The company’s global business strategy is centered on achieving borderless transactions. Rather than diverting to direct overseas expansion or extensive localization, Bunjang has chosen a faster and more flexible approach to global markets through Global Bunjang, providing overseas users a platform to access and purchase secondhand items from the Korean market. “The Global Bunjang platform is our dedicated global domain for overseas users, operated in partnership with the proxy company Delivered Korea. It is equipped with an automated translation feature to minimize language barriers, and enables international users to easily search, browse and purchase Korean products,” Gong told The KoWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times