BoA leaves SM after 25 years — and one emotional video makes fans feel like an era just ended

When BoA walked away from SM Entertainment after a quarter century, many K-pop fans felt it wasn’t just a contract ending — it was the closing of an entire era. One final tribute video has turned that feeling into something deeply emotional. On Jan. 12, BoA’s YouTube channel uploaded a farewell video titled “You still our No.1 BoA,” marking her last official release under SM Entertainment. The description reads, “We sincerely support every moment of BoA, who will forever shine as our No. 1,” a message that immediately set off waves of nostalgia across social media. The video opens with footage from BoA’s teenage debut, when she said, “I waited and worked so hard for three years just to be able to greet you like this. I think it’s finally time to show you everything about me. From now on, I’ll work even harder and start my activities in earnest.” From there, it traces her journey through awards, overseas breakthroughs and historic performances, all set to the song “Clockwise.” A clip from an old interview plays over the montage, with BoA saying, “From debutWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times