BYD Korea seeks trustworthy growth with strong after-sales policy

BYD Korea is adopting a series of strong after-sales strategies — rarely seen among other imported carmakers — as part of its efforts to achieve sustainable growth by building trust with local customers, the Chinese carmaker said Thursday. The brand made its debut in Korea in January with the launch of its globally recognized Atto 3 electric SUV model. The carmaker has since focused on expanding repair and maintenance infrastructure as a top priority, rather than sticking to sales growth. The carmaker offers a 150,000-kilometer or six-year warranty on its vehicles, and the figure is generally above that offered by most other imported auto brands. The electric vehicle (EV) maker is also placing a strategic focus on easing lingering safety concerns of EVs by expanding the number of its service centers nationwide. The company opened 12 repair centers when it began operations in Korea, and the number has since grown to 14 nationwide. The automaker plans to establish 25 official service centers across the country by the end of this year. Notably, the facilities are evenly set up all acrossWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times