Eruty transforms content ecosystem using AI, blockchain

Eruty, a content fintech startup powered by artificial intelligence (AI) and blockchain, is reshaping Korea’s content ecosystem with a unified platform that provides IP valuation, investment matchmaking and copyright settlement. CEO Kim Yu-sung said the priority of the company, based in Busan, is shifting the longstanding intuition-driven approach to content valuation toward a data-centric model, a change he views as critical to modernizing the traditional content investment market. “As we examined the Korean content sector in depth, it became clear that many creators continue to struggle with structural constraints despite its enormous popularity worldwide. Key challenges included limited access to investment, a lack of global networking channels and persistent inefficiencies in revenue settlement,” Kim said in an interview with The Korea Times. “We wanted to resolve these issues by building a technology-driven ecosystem that directly links creators with investors. Our solution uses AI to assess a project’s value and its likelihood of commercial success, while blockchain techWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times