Daum splits from Kakao, aims to reclaim market share

Internet portal Daum completed its split from Kakao on Monday, becoming an independent business run by AXZ, a new subsidiary that spun off from Kakao’s in-house content company-in-company (CIC) in May. After 11 years under the tech giant, Daum now faces the challenge of reversing its declining market share and revitalizing its struggling portal business, which is dominated by Naver and Google. Daum’s service operations have officially shifted from Kakao to AXZ, following the companies’ full separation at both legal and business-operation levels, including privacy policies and terms of service. AXZ now manages core services such as email, the community platform Cafe, search, news, shopping, games and the blog-hosting service Tistory. The company is led by Yang Joo-il, former head of Kakao’s content CIC, who previously held positions at Naver and NHN affiliates. Kakao said the separation is intended to enable faster, independent decision‑making and a sharper business focus at Daum, while Kakao concentrates on its own artificial intelligence (AI) strategy and KakaoTalk‑centeredWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times