Intuit Upgrades Mailchimp to Seize Holiday Season Opportunity

Intuit Inc. INTU recently announced that it has added new powerful features to Mailchimp to capitalize on the ensuing holiday season opportunity for retailers, aimed at delivering higher revenue growth.The new Mailchimp will aid e-commerce marketers in attracting more customers through captivating omnichannel campaigns and measuring the revenue impact at every touchpoint for effective conversions.The new innovative tools on Intuit’s Mailchimp include the following:Smarter Shopify engagement can aid retailers in identifying audience behavior through their browsing activity and statuses for their segmentation and conversion into buyers, driving up revenues.Global SMS with multi-audience control can help retailers across different countries to send SMS campaigns to potential customers with a single Mailchimp account. The multi-audience feature can aid in sending personalized messages to different customer segments.Mailchimp’s new performance dashboard empowers marketers to assess how SMS and email work in unison to drive results and offer data-backed recommendations, which leads to higher conversions. Moreover, with Mailchimp Transactional SMS, retailers can send one-to-one text updates to customers for each step of their purchases, strengthening shopper relationships.Advanced reporting includes features like audience analytics to identify contact sources and source performance with enhanced UI and growth tracking. Conversion insight tools provide insight into the sales funnel, and user behavior data to boost conversion. Blotout API integration offers cookieless tracking to restore visibility across the funnel.New holiday-ready templates on Mailchimp can help retailers send appealing on-brand campaigns to customers in minutes.Final Note on INTU’s MailchimpWith the above innovative tools on the improved Mailchimp, Intuit can contribute to additional revenue generation for its customers through personalized insights with precision and by identifying the tangible business impact of omnichannel campaigns.In the past month, shares of this Zacks Rank #3 (Hold) company have gained 0.9% compared with the industry's growth of 1%.Image Source: Zacks Investment ResearchStocks to ConsiderSome better-ranked stocks from the Zacks-Computer Software sector are Oracle ORCL and Microsoft MSFT, each carrying the Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.The Zacks Consensus Estimate for ORCL’s 2025 earnings per share (EPS) has moved 2 cents northward to $6.77 over the past month.The consensus estimate for MSFT’s 2025 EPS has moved 4 cents upward to $15.40 over the past month.Zacks' Research Chief Names "Stock Most Likely to Double"Our team of experts has just released the 5 stocks with the greatest probability of gaining +100% or more in the coming months. Of those 5, Director of Research Sheraz Mian highlights the one stock set to climb highest.This top pick is a little-known satellite-based communications firm. Space is projected to become a trillion dollar industry, and this company's customer base is growing fast. Analysts have forecasted a major revenue breakout in 2025. Of course, all our elite picks aren't winners but this one could far surpass earlier Zacks' Stocks Set to Double like Hims & Hers Health, which shot up +209%.Free: See Our Top Stock And 4 Runners UpWant the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Microsoft Corporation (MSFT): Free Stock Analysis Report Oracle Corporation (ORCL): Free Stock Analysis Report Intuit Inc. (INTU): Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).Zacks Investment ResearchWeiter zum vollständigen Artikel bei Zacks Weiter zum vollständigen Artikel bei Zacks