Mercedes opens world's 1st dedicated Maybach center in Seoul

Mercedes-Benz’s high-end brand, Mercedes-Maybach, has opened the world’s first dedicated showroom and service center for the brand at a luxury street in southern Seoul's affluent Gangnam District, making a compelling appeal to luxury mobility fans here. “Korea has grown into Maybach’s most important market, and it is a clear reflection of the deep affection and appreciation that Korean customers have shown,” Mercedes-Benz Korea CEO Mathias Vaitl said during the opening ceremony for the center, Monday. “And I believe this brand center is a heartfelt tribute to a country that has embraced Maybach with such an unwavering affection.” Located along Apgujeong-ro, a street where a slew of top high-end brands’ boutiques are nestled, the 2,795-square-meter, five-story building serves as a dedicated showroom and service center for the brand. The exterior of the Maybach Brand Center Seoul was developed in close collaboration with Mercedes-Benz Group’s Chief Design Officer Gorden Wagener, and was inspired by traditional Korean elements such as the hanbok, traditional Korean clothinWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times