Nongshim launches global Shin Ramyun campaign at Times Square

Nongshim staged a large-scale global campaign at New York’s Times Square on Friday to mark the launch of its collaborative Shin Ramyun edition featuring Netflix’s hit animated film “KPop Demon Hunters,” the company said Monday. One of the most famous tourist spots on earth and visited by some 450,000 people each day, Times Square hosted a series of on- and offline interactive events to give consumers from around the world a firsthand taste of the brand's iconic noodles and snacks. During the event, the company unveiled a giant digital advertisement at Times Square showcasing the special collaboration with “KPop Demon Hunters.” In addition to the display, Nongshim operated themed booths that offered immersive brand experiences. In the “Food Zone,” visitors sampled dishes such as shrimp crackers and Shin Ramyun Toomba flavor noodles prepared using instant ramyeon cookers, offering a taste of the method popularized by convenience stores along Seoul's Han River. The “Reward Zone” featured an instant photo booth with “KPop Demon Hunters” characters, while the “EventWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times