Nongshim to launch new kimchi-flavored Shin Ramyun after Netflix tie-up

Nongshim, the country's leading instant noodle maker, said Sunday it will launch a new kimchi-flavored Shin Ramyun product in global markets next month, building on strong consumer response to earlier versions featuring characters from the Netflix animated film "KPop Demon Hunters." The company plans to introduce a limited run of Shin Ramyun Kimchi Stir Fry in the domestic market on Nov. 24 through Emart discount stores before rolling it out initially in Australia and Taiwan. "With Shin Ramyun Kimchi Stir Fry, we are targeting 60 to 70 markets and considering an instant cup noodle version for global expansion," Shim Gou-chul, executive vice president of Nongshim's global marketing division, said in a press conference at the company's main production facility in Gumi, some 200 kilometers southeast of Seoul. The new product follows Shin Ramyun Toomba, which has sold about 60 million units worldwide since its debut in October. Nongshim hopes the kimchi-flavored variety will match that success, Shim said. Nongshim's global brand recognition has risen sharply, helped by two limited-edition baWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times