Samsung Fire rolls out English, Chinese claims support for international clients

Samsung Fire & Marine Insurance introduced an English- and Chinese-language claims service to make insurance procedures more convenient for its growing number of international customers, the company said Monday. The service is available through both the firm's official website and mobile app. To implement the service, the insurer analyzed global customers’ digital service usage, which showed that the most commonly used function was claims submission, accounting for 58.3 percent, followed by premium payment at 14 percent and certificate issuance at 9.5 percent. Among foreign users, 68.6 percent spoke Chinese and 8.4 percent spoke English, indicating strong demand for support in these two languages for the claims process. Based on this analysis, the company rolled out English and Chinese services for the claims section first, allowing foreign customers to navigate the process more easily and accurately. During development, the firm conducted usability tests with English- and Chinese-speaking users to evaluate the layout, instructions and input steps, and incorporated the feedback into theWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times