BMW M stays on top in Korea’s performance car market

BMW Korea is maintaining its top position in the country’s high-performance car market, selling nearly 2,700 BMW M vehicles in the first half of this year, outpacing rivals. According to BMW Korea, it delivered 2,668 BMW M vehicles from January to June this year, up 20 percent from a year earlier. The growth was driven by a balanced performance across a wide range of M models rather than concentrated on a single model. The importer attributed the stable sales to BMW Group’s “power of choice” strategy, which offers a broad range of selections to customers seeking driving performance and a premium lifestyle at the same time. BMW Korea currently offers a total of 34 high-performance models ranging from sedans to SUVs and compacts to large vehicles. It also includes internal combustion engines, plug-in hybrids and full electric vehicles. In the first half of the year, the top selling models in the M high-performance segment were the M2 with 170 units, the XM with 157 and the M5 with 137. In the M performance segment, the 340i led with 271 units, followed closely by the M850i with 270Weiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times