K-dramas take center stage in Disney+ global expansion strategy

HONG KONG — Disney unveiled a sweeping lineup of upcoming originals from Korea and beyond for its streaming platform Disney+, reaffirming the significance of Korean productions in expanding the platform’s presence and global reach. “Korean storytelling — already beloved in Asia Pacific and the U.S. — is seeing significant growth and audience interest in Latin America, with the strongest engagement in Brazil and Mexico,” Luke Kang, president of the Walt Disney Company Asia Pacific, said during Disney+ Original Preview at Hong Kong Disneyland Resort, Thursday, reflecting Disney’s strategy of focusing on original Korean content as a key driver for expanding global viewership. At the event, featuring nearly 400 journalists from 14 countries, Disney spotlighted new series headlined by top Korean stars and emphasized the surging global demand for Asian storytelling. “It’s so encouraging to see the audience's momentum and excitement around storytelling originating from our region. That said, when it comes to our production choices, we remain very selective and strategic aboutWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times