Soaring memory prices push Samsung to weigh Galaxy S26 pricing strategy

Soaring memory prices are forcing Samsung Electronics to weigh its pricing strategy for the Galaxy S26 series set to debut this year, as the company decides whether to absorb the higher costs to keep an edge over rivals or instead use the surge in as grounds to raise its prices. Industry officials say the company is leaning toward a price hike, noting that DRAM and NAND prices have nearly doubled from early 2025, making price increases unavoidable not only for smartphones but also for other electronic devices. Samsung Electronics is scheduled to reveal pricing for its new laptop lineup later this month, and officials say those prices could serve as an indicator of how the company may price its upcoming smartphones. According to market tracker Omdia, the prices of 96-gigabyte Low Power Double Data Rate 5 (LPDDR5), a DRAM for smartphones, have surged approximately 70 percent from early 2025, while that of NAND flash for smartphone storage have risen 100 percent. TrendForce also assumes that this year’s smartphone bill of materials (BoM) costs — a term referring to all raw materials andWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times