Fubo's Content Strategy: Can Niche Sports Keep Subscribers?
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Fubo (NYSE: FUBO) was something of an also-ran in the streaming wars. While major content creators ramped up their own direct-to-customer operations, Fubo offered a bundle service that didn't quite wow anyone. The proof of that is in the fact that Fubo's subscriber numbers are well below those of other bundled services, like Disney's (NYSE: DIS) Hulu+. Hulu+ is an important reference point here, as Fubo is about to take it over. There's a lot to unpack.Fubo aggregates content and streams it over the internet to customers, who pay a subscription fee for its service. The company highlights sports as a key feature, which is notable because live sports is a big draw for viewers. In fact, live sports is one of the content offerings that has long propped up cable services, even as other forms of content migrated to streaming. However, that has started to change, with live sports increasingly being streamed.Image source: Getty Images.Continue readingWeiter zum vollständigen Artikel bei MotleyFool
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