Renault Korea sets sights on 2026 market rebound

Renault Korea is seeking to capitalize on a recovery forecast for the domestic car market in 2026 by extending its momentum from the strong performance of the Grand Koleos with the launch of the Aurora 2 next year. The domestic automobile market is expected to show gradual recovery in 2026, with sales projected to reach 1.69 million vehicles next year, up 0.8 percent from this year, driven by expanded subsidies for electric vehicles (EVs) and the scheduled launch of new models. Carmakers are set to roll out 16 new models next year, expanding their lineups with a focus on EVs and hybrid vehicles. As both premium and mass-market brands accelerate their lineup expansions, industry officials expect consumer sentiment to recover gradually. Renault Korea is looking to capitalize on the expected momentum through its Aurora project. The initiative is part of Renault Group’s mid-term strategy, under which Renault Korea will take the lead in developing three new models and pursue a phased transition from an internal combustion engine-focused lineup to hybrids and EVs. Renault launched the GrandWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times