From ritual wear to runway: Korea’s traditional hanbok is trending again thanks to Netflix

Ahead of the Chuseok holiday, Kim, 76, from Gyeryong, South Chungcheong Province, carefully ironed a red jeogori and black pants — a modernized hanbok her eldest daughter gifted her five years ago. She plans to wear it during the family’s ancestral rites to delight her grandson, who is obsessed with the Netflix animated film “K-pop Demon Hunters.” The boy can sing the theme song by heart and is particularly fascinated by the hanbok-inspired outfits worn by the main characters. “I took it out because he was curious, and I think our ancestors will be happy if I wear hanbok during the ceremony,” Kim said with a smile. According to Netflix’s official rankings site Tudum, “K-pop Demon Hunters” has racked up 325.1 million cumulative views worldwide in the 91 days since its release on June 20. It is the first Netflix title — film or series — to surpass 300 million views globally, and it continues to dominate the platform’s overall rankings. The show’s fashion has played a major role in this success. The girl group “Huntrix” wears stage outfits inspired by reinterpWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times