From screen to shelf: Netflix taps Mattel, Hasbro for 'KPop Demon Hunters' toys

Netflix is teaming up with Mattel and Hasbro to turn its blockbuster animated film  "KPop Demon Hunters" into toys, deepening a consumer-goods push that could help diversify its revenue. The partnership, announced on Tuesday, will produce toys, collectibles, games and role-play products based on the film that follows a successful female K-pop trio who play massive concerts while trying to save the world from sinister forces. Since its June debut, the film has topped more than 325 million views, making it Netflix's most-watched original movie. Its soundtrack has received platinum certification and the breakout single "Golden" hit No. 1 on the Billboard Hot 100. The movie has also sparked a steady stream of cosplay and dance challenges across social media platforms. By turning it into toys, Netflix is betting smaller, non-franchise films can scale into lucrative intellectual property. The company is already offering "KPop Demon Hunters" apparel, accessories and collectibles through its online shop. It also offers toys based on other hit franchises, such as "Stranger Things," and has heavWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times