Why Advertisers Are Returning to Big Oil Despite Net-Zero Pledges

Like financial services, advertising and marketing have been at the forefront of the net-zero push, making emission reduction commitments and demonstrating a readiness to pressure the energy industry to decarbonize. Also, like financial services, ad and marketing firms are backpedaling from net zero and eager to get Big Oil’s business. The Financial Times reported this week that advertisers are going the way of bankers in rephrasing their decarbonization messaging on websites and rediscovering the energy industry as a client - a well-paying…Weiter zum vollständigen Artikel bei OilPrice.com Weiter zum vollständigen Artikel bei OilPrice.com