GM, Renault take different paths in Korea

General Motors (GM) Korea is accelerating its import-based sales strategy, in what critics argue stands in contrast with Renault Korea’s strong localization drive, according to industry officials Sunday. Last week, General Motors Truck Company (GMC), owned by GM, unveiled three premium models — the Arcadia SUV, the Canyon pickup truck and the Hummer EV all-electric SUV. The introduction of the three new models to Korea is part of GM’s multi-brand strategy aimed at building the carmaker's footing for sustainable growth in Korea. The U.S. carmaker also shared its plan to introduce its Buick premium brand here by the end of this year. This will expand GM's foothold in the local market to four brands — Chevrolet, Cadillac, GMC and Buick — which the carmaker touted as a symbolic outcome, as Korea will become the first market outside North America where all four brands are sold. GMC’s launch of the diverse models made headlines, but it leaves much to be desired that the carmaker relies on imports of new vehicles, rather than expanding the number of models produced here, at a time wWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times