Advanced electrification to take center stage at IAA 2025

Global automakers are ready to present their latest achievements in electrification by showcasing the newest electric models and promoting updated mobility strategies at the world’s most influential auto fair in Germany. The biennial IAA Mobility 2025 is set to start its six-day run on Sept. 9 in the German capital of Munich. Participants will focus on hyping their technological developments in electric vehicles (EVs) during the exhibition. IAA is gaining increasing strategic importance as boundaries between the auto and tech sectors blur, with carmakers and global IT firms seeking partnerships with each other at the exhibit, just like the annual CES tech fair. Reflecting on the trend, Hyundai Motor has decided to take part in the upcoming event after a four-year hiatus. The carmaker will unveil a concept model for its new compact electric SUV, tentatively named the IONIQ 2, on the sidelines of the upcoming IAA. This will mark the second time the Korean carmaker has joined the fair since first appearing in 2021. Hyundai’s decision to unveil the vehicle in Europe is aimed at absorbingWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times