Here's How Much a $1000 Investment in Apple Made 10 Years Ago Would Be Worth Today

How much a stock's price changes over time is important for most investors, since price performance can both impact your investment portfolio and help you compare investment results across sectors and industries.FOMO, or the fear of missing out, also plays a role in investing, particularly with tech giants and popular consumer-facing stocks.What if you'd invested in Apple (AAPL) ten years ago? It may not have been easy to hold on to AAPL for all that time, but if you did, how much would your investment be worth today?Apple's Business In-DepthWith that in mind, let's take a look at Apple's main business drivers.Apple’s business primarily runs around its flagship iPhone. The Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now contributes a significant part of revenues.The non-iPhone devices like Apple Watch and AirPods continue to gain traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch has helped Apple strengthen its presence in the personal health monitoring space.Apple is expanding its non-iPhone portfolio with the launch of Apple Vision Pro a spatial computer that blends digital content with the physical world.Headquartered in Cupertino, CA, Apple also designs, manufactures and sells iPad, MacBook and HomePod. These devices are powered by software applications including iOS, macOS, watchOS and tvOS operating systems. Apple’s other services include subscription-based Apple News+, Apple Card, Apple Arcade, the new Apple TV app, Apple TV channels and Apple TV+, a new subscription service.In fiscal 2024, Apple generated $391.04 billion in total revenues. The company’s flagship device iPhone accounted for 51.4% of total revenues. The Services, Mac and iPad categories contributed 24.6%, 7.7% and 6.8%, respectively. The Wearables, Home and Accessories products category contributed 9.5%.Apple primarily reports revenues on a geographic basis, namely the Americas (North & South America), Europe (European countries, India, Middle East and Africa), Greater China (China, Hong Kong & Taiwan), Japan and Rest of Asia Pacific (Australia & other Asian Countries).In fiscal 2024, Americas, Europe, Greater China, Japan and Rest of Asia-Pacific accounted for 42.7%, 25.9%, 17.1%, 6.4% and 7.8% of total revenues, respectively.Apple faces stiff competition from the likes of Samsung, Xiaomi, Oppo, Vivo, Google, Huawei and Motorola in the smartphone market. Lenovo, HP, Dell, Acer and Asus are its primary competitors in the PC market. Other notable competitors are Google & Amazon (smart speakers) and Fitbit & Xiaomi (wearables). Bottom LineAnyone can invest, but building a successful investment portfolio requires research, patience, and a little bit of risk. So, if you had invested in Apple, ten years ago, you're likely feeling pretty good about your investment today.A $1000 investment made in October 2015 would be worth $9,350.24, or a gain of 835.02%, as of October 6, 2025, according to our calculations. This return excludes dividends but includes price appreciation.The S&P 500 rose 244.16% and the price of gold increased 225.54% over the same time frame in comparison.Looking ahead, analysts are expecting more upside for AAPL.Appleis benefiting from strong growth in Services revenues. AAPL now has more than 1 billion paid subscribers across its Services portfolio. Both paid accounts and paid subscriptions grew double digits year over year in third-quarter fiscal 2025. Apple TV+ viewership soared double-digit year over year. Expanding capabilities of AI Intelligence is noteworthy. Apple expects the September quarter's (fourth-quarter fiscal 2025) net sales to grow mid to high single digits on a year-over-year basis. AAPL expects the Services year-over-year growth rate to be similar to that of the June quarter. However, gross margin is expected to be 46-47% in the fourth quarter of fiscal 2025, including a tariff impact of $1.1 billion. Increasing regulatory headwinds and tariffs are a concern for investors. Apple shares have lagged the sector year to date.Over the past four weeks, shares have rallied 7.65%, and there have been 4 higher earnings estimate revisions in the past two months for fiscal 2025 compared to none lower. The consensus estimate has moved up as well.Zacks' Research Chief Names "Stock Most Likely to Double"Our team of experts has just released the 5 stocks with the greatest probability of gaining +100% or more in the coming months. Of those 5, Director of Research Sheraz Mian highlights the one stock set to climb highest.This top pick is a little-known satellite-based communications firm. Space is projected to become a trillion dollar industry, and this company's customer base is growing fast. Analysts have forecasted a major revenue breakout in 2025. Of course, all our elite picks aren't winners but this one could far surpass earlier Zacks' Stocks Set to Double like Hims & Hers Health, which shot up +209%.Free: See Our Top Stock And 4 Runners UpWant the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Apple Inc. (AAPL): Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).Zacks Investment ResearchWeiter zum vollständigen Artikel bei Zacks Weiter zum vollständigen Artikel bei Zacks