Amazon Just Partnered With Netflix -- Here's What It Means for The Trade Desk Stock

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side platform (DSP) in more than a dozen major markets, including the U.S., U.K., Germany, Japan, and Brazil. For advertisers, this means one of the most premium sources of connected TV (CTV) inventory is now tied directly into Amazon's advertising ecosystem.For The Trade Desk (NASDAQ: TTD), the independent DSP that has long positioned itself as the alternative to walled gardens like Google and Meta Platforms, the move raises both risks and opportunities.Image source: Getty Images.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool