Apple seeks to chip away Galaxy's share with early launch of iPhone 17

Apple is hoping to chip away at Samsung Electronics' share in the Korean smartphone market by including the country in the list of first-wave launches for its upcoming iPhone 17 for the second time, following last year's release of the iPhone 16. The decision signals that Apple is doubling down in its attempt to challenge Samsung in its home market, widely considered a testbed for new items. According to telecom officials, Sunday, Apple is expected to unveil its latest iPhone model on Sept. 9 (U.S. time), with pre-orders opening on Sept. 12 in Korea and official sales starting on Sept. 19 at 8 a.m. (local time). After launching the iPhone 3GS as initial-release in Korea in 2009, Apple sidelined Korea from its first-launch schedule until the iPhone 16 rollout in 2024. Since last year, Apple has placed Korea at the front of the line for the iPhone 16 and 16e, alongside the United States, Japan, the United Kingdom and China. It also introduced localized updates, including Korean-language support in Apple Intelligence and the Find My feature. Industry officials said the shift in Apple's straWeiter zum vollständigen Artikel bei Korea Times Weiter zum vollständigen Artikel bei Korea Times