Nike Is Partnering With Kim Kardashian to Take on Lululemon. Can It Make the Stock a Winner?

It's been roughly a year since CEO Elliott Hill took the helm at Nike (NYSE: NKE). Hill inherited a sportswear giant that had seemed to lose its way with his predecessor, John Donahoe. Under Donahoe, Nike overinvested in the lifestyle segment, meaning gear designed for everyday wear, and pulled back on innovation in new performance footwear and apparel that appealed to athletes.The company also shifted too much of its marketing budget to performance marketing, letting go of the brand campaigns like "Just Do It" that have helped make the company so famous.Now, Nike is making a bold, creative move. The Swoosh is teaming up with Kim Kardashian's Skims to launch a new line of activewear, which was set to debut on Sept. 26.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool