Nike Surprises With a Return to Growth. Is the Sportswear Stock a Buy?

Expectations were low coming into Nike's (NYSE: NKE) fiscal first-quarter earnings report on Tuesday. The Swoosh had promised an improvement after revenue in its previous quarter tumbled 10%, but it still expected a decline.Nike's problems have been clear for some time. Under previous CEO John Donahoe, the company got away from its roots, neglecting its wholesale partners, not innovating in new products, and ignoring the kind of brand marketing that has made Nike one of the best-known logos in the world.CEO Elliott Hill has now been in the hot seat for about a year, attempting to reestablish relationships with key retail partners like Foot Locker, clear out excess inventory in classic franchises like Dunks, and get back to innovating performance products that resonate with athletes.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool